TikTok Ads Manager: TikTok is today’s #1 short video-sharing social network. Explore TikTok advertising as an effective addition to your social media strategy on this dynamic platform with 1.7 billion users.
TikTok Commercial Advertising is your comprehensive tool for marketing on TikTok. Ads TikTok simplifies ad creation, budgeting, audience targeting, and campaign analysis for a seamless and user-friendly experience. Today we’ll explain everything you need to know about TikTok ads and how to use TikTok ads effectively in your marketing strategy.
What Are TikTok Ads
TikTok ads are paid content (often full-screen videos), used for marketing to a specific audience. TikTok ads are a way to promote a business or product on social media and make people aware of them or sell something.
In TikTok ads, there are three organisation levels. These are:
- TikTok Ad (single ad),
- TikTok Ad Group (a collection of ads),
- TikTok Ad Campaign (a collection of ad groups).
For example, a clothing company could create a TikTok video ad for a branded T-shirt. This ad is one of several in an ad group, part of a campaign for a summer-designed T-shirt sale.
Why Should I Use TikTok Advertising For My Business?
In a world of advertising options, TikTok stands out for several engaging reasons. Although the perception that it mainly targets a younger audience, the statistics might surprise you. In the USA, 53% of TikTok users are over 30, representing a wide demographic range.
This neglected platform offers a unique opportunity for businesses. TikTok’s increasing user base in the USA. It reached 79.6 million in 2022 and hopefully, it will climb to 88.7 million by 2024. Its engagement rates and advertising choices make it a strong marketing tool.
TikTok became effective quickly. Also, making short, viral content is attractive to many, so now is a great time to use TikTok’s potential.
For success on this dynamic platform, you can team up with leading TikTok marketing firms to boost your business quickly.
Top TikTok Advertising Agencies
For the proper use of TikTok ads, you might need services from advertising agencies. Here we have listed the top 20 TikTok advertising platforms and Agencies:
- Moburst
- House of Marketers
- Ubiquitous
- Favoured
- Intellifluence
- Viral Nation
- The Influencer Marketing Factory
- SEM Nexus
- Sociallyin
- The Shelf
- SmartSites
- MOMENTiQ
- Phiture
- Yodel Mobile
- GrowMojo
- Tuff
- MuteSix
- Zorka.Agency
- ConsultMyApp
- Zoomd
How Can I Use TikTok For Marketing?
Only 6% of marketers think TikTok provides the best influencer marketing ROI. For this, currently, there is limited competition on TikTok Advertising. Now is an ideal opportunity to incorporate TikTok marketing into your brand strategy to enhance your visibility.
To gain insight into using TikTok for marketing, start by downloading the app and observing the platform for a few weeks. This will facilitate your understanding of its features and tools as a marketing channel.
A remarkable feature of TikTok videos is their simplicity of creation, with editing effects and music readily accessible. You don’t have to make fancy videos; you can shoot them in simple places like your home or garden, to use for TikTok advertising managers.
How to Create a TikTok Ads Manager Account
TikTok Ads Manager simplifies paid ad campaigns. It offers effective ads, easy use, and cost-efficiency. Follow the step-by-step guide below, to create your account:
Step 1: Signup For TikTok Ads Account
To open a TikTok ads manager account, go to https://ads.tiktok.com/i18n/signup/ to start the process. After clicking the link, you will be redirected to a signup page.
Now, create a login for your ads TikTok account using an email address or phone number and set a password. These are the details you’ll use to access your TikTok Ads Manager account. After that, you have to agree with the TikTok terms & conditions and click Sign up.
Step 2: Verify Captcha
After clicking sign up, you will see a captcha verification page. Here you have to select 2 objects that are the same shape, for human verification. After selecting objects, click on the ‘Confirm’ button.
Step 3: Security Code Verify
In this step, a security code will be sent to the email or phone number provided. To verify the code, simply get the code from your provided Email address and write down the code on the next webpage.
Step 4: Create An Advertiser Account
To complete creating an advertiser account, you have to give some necessary information about your business. Such as:
Business Name: Write the legal name of your business. (If your business is VAT registered, make sure you are entering the legal name that was used for VAT registration with the Federal Tax Authority)
Industry: Write what industry suits your business.
Country or Region: To have the best experience, provide your country or region info. TikTok provides the best services based on your local regulations and requirements.
Currency: Write the currency you uses or your Card issuing bank use for transactions.
Time Zone: Write your local time zone. TikTok syncs their customer’s campaign reporting and scheduling to match your time zone.
Phone Number: Provide a contact number to get information regularly on how to optimise your ads.
At last, agree to the terms & conditions and click Register.
Step 5: Set Up Billing Information
On this page, provide billing and payment-related info. Your country’s requirements dictate necessary details, including billing address and tax info. Choose between Automatic or Manual payments based on your region’s supported methods. If all is ok, submit the information.
Your ads won’t go live until your account is approved, but you can still create campaigns in Ads Manager.
How Do I Run Ads On TikTok Ads Manager?
To promote your services/ products on TikTok ads, you have to follow the below steps:
Step 1: Build Your First Campaign
To run your ads on TikTok, you have to build a campaign first. Advertisers who are new to running online ads or who are looking for immediate campaign creation can use the Simplified Mode. If you want advanced options and control in your ad campaigns, Custom Mode is the way to go.
Also More: All social media profile picture size guide
Under the ‘Campaigns’ tab, click ‘Create’ to make a campaign. Choose your objective, name your campaign, and set your budget.
Step 2: Submit Your First Ad And Finish The Payment
Once you’ve submitted your first campaign, the Ads Manager will verify your billing and payment information. It may ask you to confirm the details and add a payment or balance to your account.
To ensure the safety and user-friendliness, they will review your ad before it goes live.
Step 3: Create an Ad Group
After building your first campaign, you can specify your target audience, decide on your budget, choose where your ads will appear, and make selections for your ad’s purpose, placement, creative content, who it’s aimed at, and how quickly it should be delivered. Add all the necessary info as you desire.
Step 4: Create And Submit To Goes Live An Ad
Upload your video or image ad and preview it. Name the ad and add ad text (12-100 characters). You can choose a call to action. At last click on the ‘Submit’ button to finish.
Types Of TikTok Ads
There are various types of TikTok ads that businesses and creators can apply to reach their target audience. Here are some of the key TikTok ad formats:
1. In-Feed Ads
These are short video ads that appear in user’s For You Feed. They can be up to 60 seconds long and include a link to the advertiser’s website or app.
2. Branded Hashtag Challenges
Advertisers can make their challenges and ask users to use a special hashtag. It is a great way to engage the TikTok community.
3. Branded Effects
Advertisers can design and promote custom 2D or 3D effects for TikTok users to incorporate into their videos. This increases brand visibility and gets more people engaged.
4. Top-view Ads
This type of ad is similar to In-Feed Ads but with a premium placement. They appear as the first thing users see when they open the app, these ads provide maximum visibility.
5. Branded AR Content
Augmented Reality (AR) filters and effects can be created for users to adjust in their videos. This is a creative way to integrate your brand into user-generated videos.
6. In-app Purchase Ads
App developers can promote their mobile apps within TikTok. They can drive TikTok users to download or engage with their apps through ads.
7. Shop Now Ads
These are designed for e-commerce businesses. They allow users to shop for products within the TikTok app. The ads directly send users to a shopping website.
8. TikTok Spark Ads
Spark Ads boost organic content from TikTok user’s accounts. It will stay on your profile permanently. They enhance brand metrics and boast a 142% higher engagement rate than in-feed ads.
9. Playable Ads
Interactive TikTok ads are like fun mini-games. These are perfect for engaging users, who can say no to a game.
10. Carousel Ads
Carousel Ads are available only in TikTok’s news feed app series. Advertisers can post up to 10 images in one carousel ad.
11. Local Ads
Local businesses can use these ads to target users in specific geographical areas. They can include a ‘Direction’ button for physical store visits.
12. Branded Content
Creators can partner with brands to produce and share sponsored video content. This approach often feels less traditional and more authentic.
13. Overlay Ads
These types of ads are small, non-intrusive ads. That appears at the bottom of TikTok videos. They can include a call to action or a link.
Besides, TikTok is constantly expanding its advertising service.
TikTok Ad Specs
To ensure social media success, you have to use the correct size, shape and format for your TikTok ad. Here are the best specifications for a TikTok video ad:
- Aspect Ratio: 9:16, 1:1, or 16:9 (9:16)
- Minimum Resolution: 960x540px, 640x640px, or 540x960px.
- Video Length: Must be 5 to 60 seconds (TikTok officially recommends 9 to 15 seconds for best results).
- Video file type: .mp4, .mpeg, .mov, .avi, or .3gp.
- Video file size: Not more than 500MB.
TikTok Bidding Methods | Ads Bidding Strategy of TikTok
TikTok offers four different bidding methods. These are:
CPC (Cost Per Click): The CPC bidding method is Best for promoting products, app installs, conversions and profile visits.
CPM (Cost Per Thousand Impressions): This method aims to maximise impressions, making it suitable if your goal is broad reach.
CPV (Cost Per View): You have to pay for each view when a user watches your video for over 6 seconds or interacts within the first 6 seconds. This method is Ideal for gaining more views.
oCPM (Optimised Cost Per Thousand Impressions): Your ads are shown to users more likely to complete a desired action. Such as conversions, leads or app installations. This method is great for gaining followers, app installs or sales.
TikTok offers a bid suggestion to help beginners set the right price, and bidding more can make you more competitive and allocate your budget faster across your ads.
How Much Do TikTok Ads Cost?
TikTok uses different bidding methods, like CPC, CPM, CPV and oCPM. But in most of the cases, TikTok uses a cost per mile (CPM) metric to charge for ads. Essentially, this means that advertisers are charged approximately $10 or £9 for every 1,000 views of their ad.
If you want to start an advertising campaign on TikTok, you would need a minimum budget of $500 or £410. This budget ensures that your ad is displayed to a substantial audience, as CPM charges. Besides, in cost-per-click metrics, the average CPC of a TikTok ad campaign is $.50 to $1.00.
Remember, there is a minimum spending requirement for both campaigns and ad groups. Campaigns require a minimum of $50 per day, and ad groups need at least $20 per day.
Bottom Line
TikTok advertising is a good choice for the current situation. In a short time, TikTok ads might be very competitive. So, you can start your journey with TikTok Ads Manager from today, to get the best feedback.
FAQ’s
How Do I view my TikTok ad?
To view your TikTok ads:
- Use the QR code you made in TikTok Ads Manager.
- After scanning, tap ‘Preview ad’.
- Swipe through the ‘For You’ feed to find your ad.
- When you spot your ad, an ‘Ad preview disclaimer will appear.
How Do I Track My TikTok Ads Conversion?
After installing the TikTok pixel on your website, tracking conversions becomes easy. To access TikTok analytics, head to your TikTok Ads manager, click the three dots at the top right, and select ‘Analytics’. Here you can track your TikTok ads conversion.
Are TikTok ads cheaper than Facebook?
CPM describes your costs for every 1,000 impressions on your ads. TikTok’s median CPM is $6.67, while Facebook Ads have a higher median CPM of $15.22. So, it can be said that TikTok ads are cheaper than Facebook
Are TikTok Ads Profitable?
A survey by Capterra, which is an enterprise software marketplace, shows that 78% of small businesses running TikTok ads see a positive ROI, often in just six months. So, it seemed to be profitable.
Are TikTok ads good for small businesses?
One compelling factor for small businesses to advertise on TikTok is its ability to focus on particular demographics. It also maximises your ad budget’s effectiveness.
